YOUTUBE – YOUR BRAND CHANGER
Boost your brand, grow your business and make an impact using online video
You must make online videos. Period.
Not sure why? Here are some staggering statistics:
– By 2019, video is projected to claim more than 80% of all web traffic.
– 59% of company decision makers would rather watch a video than read an article or blog post.
– Adding a video to marketing emails can boost click-through rates by 200-300%.
– 64% of customers are more likely to buy a product online after watching a video about it.
As the saying goes, all things being equal, people do business with people they know, like, and trust.
The most effective way to gain someone’s trust is in person. The second one, online video.
Online video content offers you the perfect blend between global reach and personal connection that can help you get more and better clients, regardless of your industry sector.
In 2016 I started using YouTube videos to boost my personal brand, position myself as an authority and differentiate myself from the competition, to launch my own business and become profitable on year one. Now with over 200.000 subscribers I can tell you one thing: it works.
But there’s a strategy to it, and it starts with three fundamental steps:
1. Your audience: Who do you want to target with your videos?
2. Your purpose: What business outcome do you want to achieve with your videos?
3. Your motivation: What will keep you making videos before you get real results?
Making online videos is no easy task, but with the right strategy, it can reap great benefits.
Join me and find out how.
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“Sebastián is capable of getting that fundamental balance between transmitting and entertaining, a hallmark of the great speakers. Sebastián understood the spirit of the organization and the concerns of the members with his presentation. The comments from the attendees were very positive. I would not hesitate to recommend Sebastián to any company that wants to give its employees or customers something special.”
Mark Gibson, National Director, BNI Spain CNM
“Industrial Engineer with an Aviation MBA, my dream as a college graduate was to start up my own airline… until I gave a wedding speech in front of 600 guests, and loved it. That changed everything, as it made me discover my passion for public speaking.
After 11 years in the Travel Industry working in Operations, Sales and Marketing, I left the corporate world to pursue a career as a corporate trainer and speaker, launching my own business in 2016 and becoming profitable on year one.
At present, I teach public speaking and communication skills in Spanish and English in person and online, helping executives and entrepreneurs to effectively tell their story and become influential in business.
Online video content, and more specially YouTube, has been fundamental in helping me boost my personal brand, position myself as an authority and differentiate myself from the competition.” — Sebastían
Showtime
More impressions
“Thank you very much Sebastián, this conference has really been inspiring. Thanks to your teachings I am preparing my first conference called ‘What fear gifted me’. Thank you for sharing and putting yourself and your talent to our service. Blessings always.”
Robert Barraza, Follower on YouTube