FROM KING TO MR. PRESIDENT
How the digital age is changing our world and business and how to deal with it
Social media, digital, transformation, disruptive technologies… Yes, but here is the thing: most people don’t really get it!
There is too much emphasis put on technology. And it has little to do with technology! Technology is merely a catalyzer for change and transformation.
What we have been experiencing in more than 20 years of permanent, ever accelerating change is significantly more profound. The reality is that technology has changed US, the people. Not only the way we interact, communicate, shop… It has also changed the way we think and feel.
There is a technology induced human transformation that we tend to ignore. The tables have turned. The power has shifted. From organizations to individuals. From logos to faces. From THEM to US!
In his diverse keynotes on the topic, German inspires and provokes with powerful stories and colorful anecdotes and examples. He focuses on making that “click” in your head after which everything will make sense. He calls his keynotes “Wake up calls”. Join German on his journeys to the world of marketing, branding and communication. Or a journey towards the future of work. Or explore with him how disruptive business models work and why… or have him share with you why blockchain technology is the third and last digital revolution.
German is profoundly authentic, entertaining and highly energetic. But we warned: He can be passionate to the point of raw. But that should be OK with you, because you are “Mr. President” now.
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“German has an impressive strategic and digital know-how, which he manages to convey in a highly engaging way. His passion and style paired with his focus on business results make him a powerful lecturer and coach.”
Prof. Dr. Dietmar Grichnick, HSG St. Gallen University
“Why am I who I am today, a digital pioneer?
I discovered the power of stories early on. Growing up without a TV at home makes you creative. Turns out, we never needed one. For me, my father is the best storyteller in the world. We were sitting for hours and hours around the table and were listening to his words. Fascinating. I became a storyteller myself.
I discovered the Internet during my university studies in the early nineties. My friends were wondering what I was up to. I told them, ‘I have discovered a new technology that will change the world.’ No one believed me.
I discovered digital business in my first job. I started my first successful eCommerce project in 1996. I rose and I fell with the new economy. I have had the privilege of launching some of the first and most innovative digital, mobile and social media projects worldwide. I have founded six start-ups and worked or been involved in dozens of others.
I discovered blockchain. Similar to my epiphany with the Internet, I saw blockchain as the third and last digital revolution. I explained it to people saying, that it will do with transactions, what email did to letters. No one believed me. In 2013, I co-founded one of the first blockchain startups in Switzerland: SwissMine. Unfortunately, far too early. Nevertheless, I am convinced that blockchain will help change the world as we know it, so I joined the board of the Swiss Bitcoin Association.
All this pioneering led to the co-founding of my latest company, THE RELEVANCE HOUSE: Switzerland’s first full service marketing consulting agency dedicated exclusively to blockchain. A new adventure of digital pioneering has just begun.” — German
Showtime
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“German is a genius! His depth of knowledge and expertise of social media and digital marketing are truly impressive. Yet he can make it informative, accessible and interesting, even to the terrified and technophobic.”
Hilary Frazer, Director of Recruitment & Talent Management, RGP